What it brings to the back bar.
Rooster Rojo is a 100% agave tequila range built for approachable quality and cocktail performance. Blanco, Reposado, Añejo and more expressive variants give bars a broad agave toolkit from house Margaritas to more characterful serves.
The profile is clean and accessible, which helps it move guests away from shot culture and into sipping, Palomas, Tommy's Margaritas and menu signatures. It is a practical tequila brand with strong shelf visibility and clear serve versatility.
The story behind the bottle.
Rooster Rojo belongs to Amber Beverage Group's agave portfolio and is made in Mexico. Its brand world leans into the rooster as a symbol of confidence and energy, giving the range a recognisable visual identity in a crowded tequila category.
ABUK lists Blanco, Reposado, Añejo and Smoked Pineapple at 38% ABV.
Rooster Rojo Mezcal and Ahumado are listed at higher strengths in the ABUK agave catalogue.
Core size is 0.7 L.
Built for trade clarity.
Rooster Rojo is presented here with the key buying details front and centre: 38-40% ABV and 0.7 L as the primary trade format. Where a range includes multiple expressions, individual strengths may vary by SKU and market availability.
Trade value, not shelf filler.
It gives the trade a broad agave range with value, recognisable packaging and enough flexibility for Margaritas, Palomas and house tequila serves.
Rooster Tommy's
A menu-ready serve designed around the role Rooster Rojo can play on a modern UK drinks list.
Glass & Occasion
A clean, high-clarity serve that gives the product a clear reason to appear on a menu rather than only on the back bar.
Ingredients
- 50 ml Rooster Rojo Blanco
- 25 ml lime juice
- 15 ml agave syrup
- Salt rim and lime
Method
- Shake tequila, lime and agave with ice.
- Strain over fresh ice into a half-salted rocks glass.
- Garnish with lime.