Gavin Kelly
National Accounts Manager
National distribution, regional sales teams and portfolio support for venues, wholesalers, retailers and brand partners across the UK.
Amber Beverage UK supports customers across the on-trade, off-trade and wholesale channels with a portfolio spanning premium spirits, wine, liqueurs and non-alc serves.
Our teams pair brand knowledge with practical trade support: regional contacts, channel specialists, brand managers and activation plans built around how customers actually buy and serve.
Clear contacts, practical tools and commercially useful portfolio advice.
Support for bars, restaurants, hotels and groups, from premium menu building to staff education and launch activity.
Brand stories, range planning and promotional support for specialist retailers, grocers and ecommerce partners.
Portfolio guidance, allocation support and product information for wholesalers and regional distributors.
Use this page as the trade entry point for rep requests, catalogue conversations, brand submissions and channel-specific support.
Whether you are building a menu, reviewing a retail range or looking for the right ABUK contact, the trade team can help route the enquiry.
Find the right ABUK sales contact by region, including London & South East, Central and Scotland.
Choose categories, hero brands and non-alc options that fit your customer base.
Submit your spirits brand for UK distribution review and send the details to the ABUK team.
Use the regional groups below to contact the right member of the UK sales team.
Tell us what you need and we will route the enquiry to the right regional, channel or brand contact.