Cross Keys

Cross Keys is a Latvian gin brand connected to Riga, a city whose crossed keys symbol has appeared in civic identity for centuries. The brand draws on Baltic botanicals and the region's distilling knowledge to create a gin with a clear sense of place.

Its story sits between old European symbolism and modern gin culture. Cross Keys gives the UK trade a distinctive alternative to London-led gin narratives, with a design language and flavour profile that point back to Latvia rather than following generic gin convention.